What is Mobile Apps?
A mobile application, also referred to as a mobile app or simply an app, is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch.
Apps are generally downloaded from application distribution platforms which are operated by the owner of the mobile operating system, such as the App Store (iOS) or Google Play Store.
Types of Mobile App
Native app
All apps targeted toward a particular mobile platform are known as native apps. Therefore, an app intended for Apple device do not run in Android devices. As a result, most businesses develop apps for multiple platforms.
While developing native apps, professionals incorporate best-in-class user interface modules. This accounts for better performance, consistency and good user experience.
Hybrid app
The concept of the hybrid app is a mix of native and web-based apps. Apps developed using Xamarin, React Native, Sencha Touch and other similar technology fall into this category.
These are made to support web and native technologies across multiple platforms.
Web-based app
A web-based app is coded in HTML5, CSS or JavaScript. Internet access is required for proper behavior and user-experience of this group of apps.
These apps may capture minimum memory space in user devices compared to native and hybrid apps.
Benefits of Mobile Apps
Mobile Apps are faster
Applications are usually 1.5 times faster than mobile websites and they perform actions much faster too.
Another reason is, mobi-sites use JavaScript to run functions and apps run on frameworks which can be five times faster.
Personalized content
Users love highly tailored content according to their preferences and mobile apps make it easy to cater personalized experiences.
User-centric personalisation is critical in making their experience delightful. Personalisation can be based on a user’s interest, behaviors, location, culture etc.
Instant Online and Offline access
All mobile apps offer instant access by a tap. They allow users to consume their content quickly offering seamless experience via storing vital data that can be accessed offline too.
Using device features
Mobile apps have an added advantage where you can code an app into utilizing various features of a native device.
So, once downloaded they can use features like Camera that can scan PFDs, QR and Bar codes and NFC to use for payments, GPS to connect with maps and other services and accelerometer, gyro meter and compass that can be utilized for thousands of different purposes.
Push Notifications and instant updates
In-App notifications are received when a user opens an application on their devices.
Push notifications are received on devices regardless a user opens an app or not.
Branding and Design
Unlike websites that rely on browsers to support functions, mobile applications can be designed to support swipe gestures like a drag, pinch, hold, tap, double tap and more, each performing a certain action that increases user friendliness.
Your app then becomes your 24X7 earning salesman.
Productivity Improvement and Cost reduction
The biggest benefit of mobile apps is that it increases communications between your employees, vendors, and customers by sharing the same resources and place to order, give replies and train about your products and user behavior.
Interactive Engagement
Mobi-apps have their own interfaces that allow users to experience two-way immersive experience. They can simply share an image to their friends and show what they’ve bought via easy sharing and one-click buy, will boost your conversation with the customers and revenue.
Increased SEO potential for your website
Your app can be advantageous in two ways, for your in-app content and your website content as synonymous words will be used in the content for products and services. Google these days rank your in-app content too and you can modify your content in your application to help you with your website SEO.
Cost Effective Mobile apps development
Cost effective mobile app development technologies are being used to develop advanced and reliable mobile applications for android and ios.
